Do a search for the word blog on Google or Bing and you will see a wide range of definitions. Wikipedia informs us that a blog is ' a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called 'blogging'. Individual articles on a blog are called 'blog posts.' Unfortunately this doesn't tell us about key aspects of blogging such as the suitable frequency of posts, subjects discussed or layouts.
There have been millions of blogs written on a fantastic range of subjects during the last 30 years. They are all bound by a common set of features. Each blog is written and published in chronological order, just like a diary. The popular blogs are also updated on a fairly regular basis. Power bloggers may publish content 3 times a day, while busy business people may only find the time to blog once per week. Visitors are usually able to leave comments, which are then verified by the blog owners.
A Personal Publishing Platform
The earliest blogs were written by individuals as a means of keeping friends and family updated. They featured stories about weddings, births and other important personal occasions. The bloggers also chose to include images and use snazzy designs. The personal blogs were typically published via popular platforms such as the Open Diary, Live Journal and Blogger.
It didn't take long for business owners to catch on to the benefits of blogging. They were keen to position themselves as industry experts by writing informational blogs on the latest happenings in their respective industries. The business bloggers have been able to build a sense of community by generating content that is of direct interest to their website visitors and engaging in online conversations about the different blog topics.
If you're keen to learn more about the history of blogs or the importance of hiring a professional blog writer then please leave a comment at the end of this post. I will do my very best to answer any questions that you pose!
Image Under Creative Commons License From Sean MacEntee (Flickr)