There has been a major rise in the number of businesses choosing to invest in video production over the last decade. Business owners throughout the world have created highly engaging videos featuring brand stories, promotions, and visitor guides. However, there are still some in the business world who are put off by the time and expense of video creation. If you are among those yet to be convinced of the benefits of promotional video content then read on.
Ultimate return on investment
A recent report produced by Wyzowl revealed that 83% of marketers have realised a greater ROI since featuring videos on their business websites. The increasing return on investment has been linked to the growing availability of affordable video editing tools, such as the Smartphone.
A reported 87% of businesses are now using video as a marketing tool. The more time spent weighing up the pros and cons of video, the more likely it is that your digital customers will switch their attention to the competition.
You could give your business a boost with the following types of video marketing:
· Product explanation videos
· Landing page videos
· Blog page videos
Assurance of Trust
There is a well-established link between the use of video marketing and desirable levels of customer confidence and trust. You can leverage the power of video to build a strong community of brand advocates, having customers share positive brand experiences far and wide.
As respected marketing expert Mark Schaefer says “The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.”
Optimum online visibility
Video production is quickly gaining recognition as one of the best ways of boosting your search engine rankings. Indeed, a recent report by Moovly revealed that websites featuring video content are 53% more likely to show up on the first page of Google. You could realise the difference just by producing and featuring a single video on your business website. Just remember to incorporate stand-out titles and meta-descriptions for the full digital benefit.
Desirable digital engagement
If you still aren’t convinced that video marketing is the best choice for your business then consider the evidence that viewers retain 95% of a message when they watch it on a video, as opposed to 10% when reading it in text form. You can immerse the digital audience in the brand experience and maximise the prospect of digital conversions by featuring expertly-crafted business videos on your website.
Exceptional Video Content
Now you may be ready to grab the camera and start work on the production of a promotional video guaranteed to take the world by storm. However, your video content will not have the desired impact if it doesn’t feature words which will resonate with your business audience. If you want a video script or advertisement for inclusion in your promotional video then get in touch with Writespot!