Whether you're looking for a way of engaging your website visitors or boosting your search engine rankings, it would be well worth building a business blog. This could be the place that you discuss your thoughts about the recent industry happenings, or keep customers updated about the development of brand new products. Build a blog today and begin enjoying the kinds of benefits outlined in this article.
Establish A Sense Of Community
Those of you who are new to the world of blogging may well be tempted to write highly specific content that can only be understood by other industry professionals. What you should actually be doing is writing pieces that appeal directly to your customers. If you're in any doubt then have a look at the articles that are liked and tweeted on competitor websites.
Blogs that appeal to wide target audiences will become the topic of online and offline discussion. You may well find that visitors are happy to divulge their thoughts in the comments section. By taking the time to write detailed responses, you will establish a two-way communication. Visitors will therefore feel highly valued.
Differentiate Your Business
From the customer perspective it can be very difficult to differentiate companies that operate in the same sphere. They are unlikely to be interested in the superior machines or transportation methods that your company employs. However, they are likely to take a greater interest if you are able to create distinctive blogs about the life-changing benefits of your products or services.
You could establish a competitive edge by developing a distinctive company voice to be used in all of your literature. Think up blog post titles and use words that are an essential part of your customer's vocabulary.
Achieve Higher Search Engine Rankings
It is well known that websites with regularly updated good quality content rank highly in the search engines. It is also important to note that Google, Yahoo and the other engines take account of social media signals. So you should ensure that you're blogs are shareable by integrating tabs for Facebook, Twitter and the other social networks.
You might well have heard that it's important to include your prime keywords for the maximum SEO benefit. This is true to an extent. However, you should stick to reasonable keyword limits if you want to avoid penalisation. You should aim to create easily readable blogs that keep your website visitors engaged.
Market Your Services And Products Cheaply
It doesn't cost anything to open an account with a blogging platform such as Blogger, Tumblr or Wordpress. You will then have the option of customising your blog, through the use of different fonts and image layouts. You might even be tempted to pay a relatively small amount to integrate your blog into your main website.
If you don't have enough time to regularly update your blog then it would be well worth hiring a professional blogger. Take a look at the reasonably priced Writespot packages today!